UX writing gives the author more flexibility, whereas technical writers are usually bound by rules and standards. UX writing also often deviates from the minimalism prescribed in DIN EN 82079-1 for technical documentation. Calls to action and user motivation play a large role in the context of UX writing. UX writing is characterized in many cases by informal and colloquial language, whereas language used in technical documentation tends to be more formal and regulated. In his view, the fundamental difference between the two approaches to content development lies in the function of the text in question. Mayer observed that it is in the use of language that there are differences between UX writing and technical writing. Therefore, as with UX writing, understanding and empathizing with the target audience is essential.īenjamin Mayer addressed the connection between technical communication and UX writing by systematically investigating whether technical writers can be tasked with UX writing, and what UX writing means for technical communication. And language choices – words, tone, and voice – can influence usability. The concept of product usability is transformed to communicative usability. The user interface should serve as a conversation between the user and the product. These approaches are known as "Conversational User Interface" and "Human Centered Design". Therefore, UX designers and information developers should keep in mind that design is about solving user problems and that words are critical to the design process. The goal is to guide users and make sure that they have access to functions and to information. But they have several tasks in common, as already hinted at in the definition.īirgitta Meex and Hans-Jörg Elsen showed that language choices are essential in interface texts: finding the right word is the task. UX writing and technical communication are different job profiles – and educational paths. Their task is to provide meaningful conversations between the user and the product. UX writers craft clear and concise interface text for products and digital user experiences. User experience (UX) design and UX writing were central themes of this year's EAC. Tiziana Sicilia, and members of the EAC Board, who also moderated the day: Dr. They were welcomed by the President of tekom Europe, Dr. Attendees greatly appreciated being able to participate in the topical presentations and lively exchange at the meetup without having to travel. It was held online for the first time – much to the delight of over 100 international delegates from universities and industry, from more than 20 countries worldwide. The 7th European Academic Colloquium (EAC) took place on Friday, June 11, 2021. Yvonne Cleary, Sissi Closs, Birgitta Meex, Daniela Straub UX design and UX writing at the seventh European Academic Colloquium
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